I sent out my first issue to 180 past clients and within a few weeks, I had calls from 5 past clients, either sending me referrals (4) or wanting a Comparable Market Analysis (1) on their home. This will translate into about $800,000 in sales? Just from one issue. Two have already closed.
ROI mentioned: 5 past clients, $800,000 in sales, 4 referrals