I'm pretty selective of which value items I decide to send to my clients. I love staying top of mind, but it's more important to my relationship with my clients to provide them with something that they see value in. Shout out to Khan B. for helping me getting my chosen schedule setup and for making that easy. As for the return on investment? Two of my past clients contacted me after receiving this magazine and either planned to sell their home, or gave their copy to a friend after a conversation they had about purchasing. It's a great way to stay in touch with my clients over time and to put value in the hands of potential new ones.
ROI mentioned: 2 past clients contacted after receiving magazine, client planned to sell their home, client gave copy to friend interested in purchasing